OUR CREATIVITY

We have our eyes focused on both the latest trends and your bottom line

It requires dedication for fashion to stay tuned in with the latest trends and updating our customers. We deliver it to you. Our in-house design department is constantly in search of styles and trends which can be translated into new collections for our customers. New business and increased bottom line for you.

Our trend spotting and inspiration among others include

STORE CHECKING
Several times a year we travel to major fashion cities in both Europe and Asia to feel the pulse, seek inspiration and fill the suitcase with samples of both commercial bestsellers and trendy single pieces of outerwear.
WORLD’S GLOBAL STYLE NETWORK (WGSN)
Direct access to the world’s leading trend spotters at WGSN ensures us (and you) maximum familiarity with the international fashion scene. Right now. Tomorrow. In the next season.
BLOGGERE
We’re constantly following the trendiest fashion bloggers – so you don’t have to.
VIA DESIGN (TEKO)
With our head office in Herning we are very close to one of the most important incubators of Scandinavian fashion, VIA Design. Some of Europe’s leading textile designers are hatched from here and we therefore (almost) always have one or more design students included to our trend department.

Let us bring your design to the next level.

A cooperation with Auluna Private Label opens the door to our creative universe and related services. This means among other things that we familiarize ourselves thoroughly with your brands, your collections, your sales channels and your target group.

Our trend department continuously develops and presents mood boards, color boards and specific style proposals for each season. All together with a proactive mindset and preferably in close corporation with your own designers and/or buyers.

READ ABOUT OUR EFFECTIVE SOURCING AND PRODUCTION